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Challenge
We know you party animals out there had one too many drinks last night, so we’ll keep the noise to a minimum. Our “Quiet Campaign” promotes the product NotHangover created by NotCo by playing the morning after popular drinking nights, where it quietly breaks through the overload of noises. Giving those currently suffering from a hangover some relief from their hypersensitivity
to sound.
Team
Project Type
Student Integrated Campaign
Role
Awards
Art Director
The One Show Young Ones
Merit for Radio Ads
Shortlist for OOH Posters
Spotify Ads
Ad 1
"Shhhh, we get it—last night was a blast. But now, you might be swearing off drinks with a dramatic, ' I'm never drinking again'. but let's be real; we know that's not true. That's why we created NotHangover. It's as simple as it sounds; it's a probiotic drink that you take as the first shot of the night. So, let’s say goodbye to the mornings when every sound feels like a personal attack. NotHangover, party like there's no tomorrow."
Ad 2
"Shhhh, We're no strangers to the pounding headache, the lingering echoes of regret, and the morning-after misery of a hangover, so we’ll keep the noise at a minimum. But to put an end to the vicious cycle, try NotHangover. It's as simple as it sounds, it's a probiotic drink that you take as the first shot of the night,g ensuring you don't wake up the next morning with some random guy calling to cast you as an extra in 'The Walking Dead'. NotHangover, party like there's no tomorrow."
Ad 3
"Shhhh, we know you had one too many last night. We totally get it—so we'll keep it down. We also know that there is no need to be punished for having a fun time. That's why we created NotHangover. It's as simple as it sounds; it's a probiotic drink that you take as the first shot of the night. Hangovers don't play favorites, and neither do we. Our product, NotHangover, is designed for anyone, even your grandmother. NotHangover, party like there's no tomorrow."
Spotify Ad Video
Posters
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