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Challenge
Did you know children from low-income families are more likely to consume diets high in processed foods and sugary beverages? Campbell believes everyone deserves access to education and resources to lead a healthy lifestyle. This campaign expands the volunteer program, Campbell’s Cares, to ensure that families and children receive the necessary education and support for maintaining healthy eating habits.
Project Type
Student Integrated Campaign Project
Roles
Strategy, Illustration, and Video
Stickers
Kids love stickers. So what better way to get kids excited about their fruits and vegetables than giving them out during Campbell's Cares events? Peel back a fruit or veggie to reveal a fun fact.
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